Wednesday, May 7, 2008

Hollywood and Vine and The Kress

Revitalizing Hollywood--especially the area around Hollywood & Vine--was covered in a Business/RE story in the Los Angeles Times May 6. What's really great about the on-line version of the story is a video showing bits of the newly worked Kress Building, formerly Frederick's of Hollywood. (It was the Kress dime store before that.)

The Kress is actually 5 blocks from Vine, at Holllywood and Whitley. In the video--and in one beautiful photo (top right) out of a collection of construction shots--the focus is on the $12.5 million renovation of the 1934 building. Owner Michael Viscuso tore out plywood and lowered ceilings to uncover painted Art Deco ceilings and marble.

The Kress' multi floor restaurants/clubs will open in May. A quick Google search turned up these links for more information:

  • Eater LA blog: a Feb-08 preview of the building, discussing the soon-to-open restaurant with great pictures.

  • BizBash blog: a late-March preview, with more photos

  • Executive Chef Troy Thompson's website (same lush photos) featuring The Kress

  • Visco Entertainment's site

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