Valentine's Day was the anniversary of the happy union between gossip queen Hedda Hopper and the Los Angeles Times . That's Hedda on the right, and Louella Parsons on the left, in 1939. A larger version of this picture can be seen at IMDB.com.
Hedda's column began running on February 14, 1938, mainly to tap into the market share of Louella Parsons. Parsons, published in Citizen Hearst's Herald Examiner, had a head start of 25 years on Hedda, but the pair of them had Hollywood studio's and stars by the throat for a long time. There's a thorough and fascinating bio about Hedda and rival Louella at TimesOnline.com, here.